Planora
This is a Saas Product name “Planora”, a meal-planning and recipe platform. It introduces users to the idea of simplifying their meal preparation by offering personalized recipes and automated grocery lists.
Category
Saas Product
Duration
2 week
Year
2024
Helping users reduce the stress of meal planning through a personalized and seamless experience.
Clara Pearson
Busy professionals & home cooks
"I waste too much time deciding what to cook every day."
68%
of users struggle with meal planning consistency and grocery organization.
Discover
Researched user meal-planning habits and identified frustrations around recipe discovery and grocery organization.
User research
Competitor analysis
Strategy
Focused on reducing decision fatigue by introducing personalized recommendations and automated planning flows.
Personas
Journey mapping
Experience Design
Designed seamless meal-planning journeys, recipe browsing, and grocery-list generation.
User flows
Wireframes
IA
Final Interface
Created a clean and calming interface optimized for quick planning and daily usability.
Design system
Hi-fi screens
Challenges.
Many people find meal planning time-consuming and difficult, often struggling to decide what to cook and manage grocery lists. Switching between recipes, planning meals, and organizing shopping creates a fragmented and inefficient experience.
Solution.
Planora simplifies meal planning by offering personalized recipe recommendations and automatically generating grocery lists. The platform provides a seamless and user-friendly experience that helps users plan meals faster and stay organized. 🍽️📱
Approach for Planora.
As a solo designer, I focused on creating a simple, intuitive, and personalized experience that removes the stress of daily meal planning. The goal was to help users easily discover recipes, plan meals, and manage grocery shopping in one seamless flow without overwhelming them.
Key Improvements .
Clean and user-friendly interface
Personalized recipe suggestions
Automated grocery list generation
Reduced user effort and decision fatigue
Seamless end-to-end meal planning experience
